Effectively Utilizing Social Media for Events
Do you know the value of social media for your meetings and events?  Do you know where to start?  Let's talk about it!  This session will demonstrate the value of using social media for meetings and events and how to communicate that to your team. Learn the basics to get started as well as a few advanced techniques that will help you see results and turn your attendees into event ambassadors. 
Learner Objectives

• Understand the differences between the major social media channels and how they relate to events
• How to create and manage a social media plan for your meeting or event
• Learn how to respond to negative comments and create opportunities
• Discover the basics of advertising options across various social media channels
• How to review social media analytics and measure results

GMS Category:  Technology

HOTEL RESERVATION INFORMATION:
A room block has been set up and guests may book by calling the hotel at 888-737-3995 using group Code: ODS.   You may also book your reservation by going to the following link:http://www.holidayinn.com/redirect?path=hd&brandCode=hi&localeCode=en®ionCode=1&hotelCode=CHONU&_PMID=99801505&GPC=ODS